FAQs

MF3 is an open, AI-native multifamily operating system that sits above a PMC’s existing technology stack to unify technology visibility, data intelligence, renter and resident experience, and demand generation into one cohesive platform.

MF3 is a modular operating system made up of four integrated pillars: • StackSmart (Unified Record) • Cortex (Unified Intelligence) • Branded Journey (Unified Experience) • Nexus (Unified Demand) PMCs can adopt one pillar or multiple pillars and expand over time.

No. MF3 is designed to work with your existing systems. MF3 sits above your stack, organizing, connecting, and orchestrating the systems you already use.

Most PMCs start with StackSmart. StackSmart establishes a system of record for your stack and produces a clear modernization and optimization roadmap.

MF3 is designed for: • Property management companies • Owners • Owner-operators • Fee management companies • Management platforms • Multifamily-focused organizations with complex stacks • Consultants that need stack organizational, data, and/or branding assistance

It varies based on scope and modules activated. Typical ranges: StackSmart: 1-4 weeks, from collection to recommendations Cortex: 2-8 weeks, depending on connections needed and reports required Branded Journey: 3 weeks-3 months, phased rollout by module(s) Nexus: 1 week MF3 supports phased adoption.

MF3 uses modular, usage-based pricing: • One-time activation/setup fees where applicable • Monthly hosting fees where applicable • Perormance fees for demand (Nexus) PMCs pay only for what they activate.

The PMC. Always! MF3 normalizes and centralizes data into a PMC-controlled data layer.

Yes! MF3 is open and vendor-agnostic. It is not tied to any single vendor ecosystem.

Most BI tools are generic. Cortex is multifamily-native and understands multifamily data structures, workflows, and integrations.

Vertical suites bundle tools inside closed ecosystems. MF3 orchestrates across tools, and is an operating layer, not a suite.

Yes. MF3 supports: • In-network integrations • Out-of-network integrations • Custom integrations and workarounds

No. MF3 scales from small portfolios to large enterprises. Modular pricing allows PMCs to start small and expand.

The StackSmart Library is an MFC-curated database of multifamily technology solutions, categories, and product intelligence used to inform recommendations.

Vendors can apply to become Candidate Companies. They are evaluated by MFC partners before inclusion.

Yes. MF3 offers: • Project Management • Total Change Management • Custom Implementation services

Yes. MF3 is actively being built and deployed with beta PMCs.

Start with a StackSmart Assessment. How can I become a beta partner? Contact us directly. Contact: brenda@multifamilyconsortium.com(mailto:brenda@multifamilyconsortium.com)